Cookies and analytics

This page explains the cookies, similar storage technologies, and analytics that Ambroot uses, and how you stay in control of them. It sits alongside the cookies section of our Privacy Policy, which remains the authoritative legal text; this page is the plain-language summary.

There are two distinct Ambroot surfaces, and they behave differently:

The marketing site (the pages you are reading now) uses cookieless analytics and sets no analytics cookies.
The Ambroot app (the signed-in product) uses consent-gated product analytics that capture nothing until you accept.

The marketing site

The Ambroot marketing site uses Vercel Web Analytics, a cookieless analytics product. It sets no cookies, stores no persistent identifier on your device, and identifies visits through a short-lived, request-derived hash that is automatically discarded within 24 hours. Because nothing is stored on your device for this purpose, no consent banner is shown on the marketing site.

Product analytics in the Ambroot app

Inside the signed-in app, Ambroot uses PostHog (provided by PostHog, Inc.) for product analytics, to understand how the product is used and to improve it. PostHog is configured to run on its EU cloud region, and all analytics traffic is routed to EU infrastructure.

Product analytics in the app is non-essential. It is not required for the app to function, and it is switched off until you choose to turn it on (see Your consent below).

What is collected

When — and only when — you have accepted analytics in the app, PostHog collects:

Page views — which screens of the app you visit.
Product usage events — interactions with features, so we can see what is and isn't useful.

Once you are signed in and have accepted, these events are associated with your Ambroot account identifier (and your account email) so we can understand usage per account rather than as anonymous noise. We never create a profile for visitors who have not been identified.

What is never collected

Ambroot's product analytics never captures:

the content of any contract, brief, or document you upload or analyse;
the results of any analysis Ambroot produces for you;
your payment card details (handled by Stripe on dedicated payment pages);
any data from the platforms you connect (YouTube, TikTok, Instagram, Facebook).

In the app, analytics is opt-in. PostHog starts in an opted-out state, and until you actively accept:

nothing is captured or sent, and
nothing is written to your device — no analytics cookie and no analytics identifier in browser storage.

The first time you are signed in, a short consent prompt appears with Accept and Decline. If you decline, analytics stays off and nothing is stored. Declining does not affect your experience of the product in any way.

You can decline analytics at the consent prompt at any time before accepting. If you have previously accepted and want to withdraw that consent, contact us at privacy@ambroot.com and we will switch it off for your account. Withdrawing consent stops further capture; it does not delete events already collected, which age out under PostHog's configured retention.

Strictly necessary cookies and storage

Separately from analytics, Ambroot relies on a small set of strictly necessary cookies and browser storage to operate the Service at all — for example, authentication and session cookies, payment-page cookies set by Stripe, and preferences you explicitly set (such as your chosen theme). These are essential or preference items, not tracking, and are covered in full in section 10 of the Privacy Policy.

Changes to this page

If Ambroot changes how it uses cookies or analytics, this page is updated and a new version is published, with the previous version kept accessible from the version selector above. Material changes are notified in line with the Privacy Policy.

For any question about cookies or analytics, contact privacy@ambroot.com.

Cookie Policy